warm up your home with this beautiful beni ourain wool carpet. its soft, untreated wool adds a touch of elegance to any room, while its fringes on both sides provide a cozy feel. a perfect way to make your home look and feel more inviting.

this carpet is in hedi adahmani's storage in davos and can not be viewed in stores. when you place an order you will receive the carpet directly from hedi.

100% wool

sizes are approximate sizes. each carpet is handmade and therefore measurements can differ.

fringes on both sides

caring for wool

wool is actually a lot easier to take care of than you might think. usually it is enough to just hang it outside. wool will hardly ever smell. if you have stains on your wool items try hand washing them. you can use a natural shampoo - remember not to use hot water! wool can shrink easily. many washing machines offer a wool programme - be careful with these as many are too hot or too rough. the most important care instruction: lay flat to dry (on a towel on your hanger) so that the wool piece does not lose shape or stretch.

what is wool?

wool is a fibre from the fleece of an animal - sheep, goats, alpacas. there are even the first prototypes of dog wool on the market!

why love wool?

nothing is warmer on cold days than wool! also it is natural, biodegradable, renewable, breathable and durable. 

wool production

it is hard to find clear statistics on this topic. what is clear: wool uses less water than cotton in production. however, it also depends in what environment the animals are kept and how much water this uses. also wool has to be washed - depending on the dirt this takes a lot of water. here it really depends on where the wool comes from and how these animals were kept. since we work with small partners, we can assure our wool does not come from mass productions.

handknotted in morocco's atlas mountains. hedi adahmani visits morocco many times each year and knows all producers personally.

based in: davos, switzerland
founded by: hedi adahmani, 2017
products: moroccan rugs

from moroccan rug art lover to moroccan rug expert - hedi's brand started as a personal fascination with the product. after traveling through morocco and diving into the art, that is the handcrafting of rugs, her brand was born. and it's vision is clear; creating unique, sustainable, and authentic pieces that represent their tradition while serving a modern look.  

hedi adahmani stands for

natural - sustainable handcraft - authenticity

discover hedi's products here: