ZAHRA is the name of the woman, who founded the association.

this phonechain is made from sfifa, a traditional moroccan band, originally designed to adorn traditional caftans. like this our phonechains have a unique touch of timeless craftsmanship with contemporary style.

each band is crafted from 100% natural fibers, woven with precision on an intricate loom. afterward, it is carefully stitched by our women's association in marrakech. the band is extremely solid and durable, ensuring to keep your phone safe.

the crossbody phonechain is not just a beautiful accessory – it’s designed for everyday convenience. the add-on slips easily into the inside of your phone case through the charging port opening. the phone clip is 360° rotatable, offering you ultimate flexibility and ease of use. 

the phonechain comes without a carabiner or phone clip - please buy these separately!

rayon (natural fiber)

approx. 125cm

handwash only

handmade in marrakech by the women's association al kawtar

based in: zurich, switzerland
founded by: florence morgenstern
products: keychains, bags, accessories

YOOMEE was founded by florence in 2014 whilst she was travelling around the world. during her travels she met many people and got to know their stories and handcraft. this was her inspiration to start her own brand. today YOOMEE works closely with a women's association in marrakech, morocco for women with physical disabilities. through this work, the association can also offer physiotherapy to people outside of the association. YOOMEE is all about handcraft - that is also why a lot of YOOMEE products are inspired directly by the craft of indiviual artisans. this is how the idea of the keytags started. YOOMEE works with a lot of left over materials to ensure that there is no over production. all of their leather products are made using left over leather only - this makes each bag series a very limited edition! 

YOOMEE and collab are connection through a deep friendship between the founders of both brands. for many years YOOMEE and collab shared an office - and today you can find the YOOMEE flagship store in the collab pfingstweid store. there are many shared projects between us and YOOMEE and we are super happy to work alongside YOOMEE. the slogan "better together" really comes to life with this match :) 
 

YOOMEE stands for

handcraft - social - personal relationships with artisans