ZAHRA is the name of the woman, who founded the association.

this keychain is made from a moroccan ribbon called sfifa, which is traditionally used to decorate elegant kaftans. the process begins with sabra threads, which are braided into sfifa on the outskirts of marrakech, using an antique machine. step by step, the threads are transformed into this unique keychain.

it’s a loop designed just for your hand — perfect for carrying your car or scooter key. what makes it truly special is the all-around hand embroidery, done using the traditional “hbik” technique. a handcrafted piece that blends heritage with everyday function.

this keychain is produced by fatima from the women’s association al kawtar in marrakech. each keychain can be assembled individually, using different carabiners, tags and mini tags.

at the end of each year YOOMEE gives a donation to one of their projects.

important: this keychain band is without a carabiner. please choose a carabiner here.

rayon (natural fiber)

approx. 11cm

mix and match with your favorite carabiner, tag, tassels and more

you can wash your keychain. use a mild detergent and hand wash it.

handmade in the women's association al kawtar in marrakech. al kawtar is an association for women with disabilities.

based in: zurich, switzerland
founded by: florence morgenstern
products: keychains, bags, accessories

YOOMEE was founded by florence in 2014 whilst she was travelling around the world. during her travels she met many people and got to know their stories and handcraft. this was her inspiration to start her own brand. today YOOMEE works closely with a women's association in marrakech, morocco for women with physical disabilities. through this work, the association can also offer physiotherapy to people outside of the association. YOOMEE is all about handcraft - that is also why a lot of YOOMEE products are inspired directly by the craft of indiviual artisans. this is how the idea of the keytags started. YOOMEE works with a lot of left over materials to ensure that there is no over production. all of their leather products are made using left over leather only - this makes each bag series a very limited edition! 

YOOMEE and collab are connection through a deep friendship between the founders of both brands. for many years YOOMEE and collab shared an office - and today you can find the YOOMEE flagship store in the collab pfingstweid store. there are many shared projects between us and YOOMEE and we are super happy to work alongside YOOMEE. the slogan "better together" really comes to life with this match :) 
 

YOOMEE stands for

handcraft - social - personal relationships with artisans