get ready to rock the beach with the paloma bikini top! designed with medium to small coverage, it offers the perfect balance of support and comfort. made from soft Italian fabric, it not only feels luxurious, but it's also eco-friendly. its seamless cut and adjustable straps make it a must-have, while the waffle structure adds a touch of unique style. 

80% biobased PA, 20% EL

thin elastic fabric that will stretch out a bit when wet. the styles need to fit tight, so choose your normal size.

caring for swimwear

hand wash or wash 30°C max. make sure to dry in the shade. do not tumble dry. do not iron. you can greatly extend the life of swimwear products by washing it as little as possible. for light soiling, you can also wash it only selectively. use a fabric bag to keep your items from breaking because of zippers. to avoid microplastics from floating to the oceans, use a guppyfriend washing bag.

what is recycled polyester?

most often recycled polyester is made out of industrial waste or post-consumer plastics like PET bottles. turning PET bottles into clothing means grinding, melting and extruding new fibers.

why love recycled polyester?

taking what is already there and giving it new life is super cool already - but recycled polyester is also super versatile! from waterproof bags to silky smooth fabrics you can do so many things. 

recycled polyester production

producing recycled polyester uses up to 90% less water than regular polyester. still you have to be careful and only choose certified recycled fabrics. we think there are pros and cons with this fabric.  the main pro arguments: keeping plastic away from landfills and the ocean and a waterproof and stretchy fabric - just like polyester, but uses less energy to make. still, recycling has its boundaries and recycling uses a lot of energy too. also, recycled polyester can still release micro plastics.

produced fairly in como, italy

based in: zurich, switzerland
founded by: sara zbinden, 2016
products: swimwear, activewear, apparel

pura, spanish for "pure", is a brand that stands for pure materials and a clean conscience. this brand philosophy threads through every step of the production process. all pieces are designed in switzerland and then fairly handcrafted in italy, using high-end, recycled, or natural textiles. their environmental impact is kept low by collaborating with a manufacturer that only works with renewable energies, reuses a portion of its water consumption, and reuses 95% of its production waste. the makeup of the recycled fabrics is 50% pre- and 50% post-consumer waste. last but not least there is no air travel included in the whole production line.
pura's pieces are meant to be a contribution to a more sustainable future for the fashion industry and a compliment to the beauty of every woman.

pura clothing stands for

ethical - minimalist - stylish

discover pura clothing's products here: