based in: lugano, switzerland founded by: priyanka pradhan, 2019 products: apparel
priyanka is the founder of priya wear, a lifestyle brand designed in switzerland and made in india. it started as a project to connect her worlds: her indian heritage with her life in europe. at the heart of the brand is the traditional hand block-printing craft native to jaipur. wooden blocks are used to print intricate, colorful prints on cotton. priyanka is passionate about ensuring that the artisans involved in creating her collections live a dignified life, so she partners with manufacturers who ensure ethical labor practices.