meet the brand: ecoalf

ECOALF is a Spanish upcycling brand founded in 2009 by Javier Goyeneche, creating recycled products that match the quality and design of non-recycled items. Known for its jackets made from recycled PET bottles, the brand also launched Upcycling the Oceans and has been B Corp certified since 2018, reflecting its commitment to sustainability, transparency, and social responsibility. The name combines “Eco” with the founder’s sons’ names, Alfredo and Álvaro - a cute hommage to a legacy of eco-conscious fashion.