meet the brand: cocokind

based in: san fransisco
founded by: priscilla tsai
products: skincare 

priscilla tsai founded cocokind after struggling with not feeling good enough about the appearance of her skin. she wanted to change the status quo of the beauty industry and break the cycle of "aspirational beauty". cocokind is a company that doesn’t hide how it formulates products. they invest in highly effective but gentle formulas, and set fair prices based on what’s inside the bottle. 

cocokind exists to ensure that everyone havs a safe place in the beauty industry where they are celebrated and accepted, exactly as they already are.

cocokind stands for:

effectiveness - self-love - transparency