meet the brand: bara.bara

bara.bara team

based in: laufen, switzerland
founded by: anja hänggi and selina meichtry, 2020 
products: kids' apparel, accessories and toys


anja and selina are two very driven and creative women who had the need for simple, cool and sustainable kids' clothes as well as accessories for all the little ones in their friends and family circle. so this need paired with their drive was the origin of bara.bara. they both come from a creative background in the textile industry and were therefore perfectly equipped to produce their first product, baby hats. one thing led to another, and more products developed, while the two creators focused more and more on gender-neutral and minimalistic designs. now bara.bara creates timeless clothes, accessories and toys that put children and their personality in the center of attention. and because bara.bara cares for the future of the planet and generations to come, they make sure their products follow sustainable and fair processes. most their creations are manufactured in switzerland, with a social background, using organic-certified materials.


bara.bara stands for

sustainable - cool simplicity - timeless

discover the bara.bara's products here: