meet the brand: fairytales

based in: zurich, switzerland
founded by: mira & jasmina
products: active wear

founded in may 2024 by mira and jasmina in zurich, fairytale wear blends modern fairytales with athleisure fashion. the brand produces their leggings in latvia and lithuania to ensure fair and ethical manufacturing in europe. fairytale wear is all about fun, community, and inclusivity—embracing storytelling and breaking stereotypes, like featuring men in their women’s-fit leggings.

fairytalewear stands for

fun - community  - inclusivity