meet the brand: lilja the label
based in: helsinki, finland
founded by: laura saarinen, 2016
products: swimwear
lilja the label is a finnish swimwear brand that's all about sustainability with a splash of style. the brand uses high-quality recycled and sustainable materials, including ECONYL® regenerated nylon, REPREVE® recycled plastic bottles, and organic cotton. designed in helsinki and made in their family-run factory in portugal, their swimwear is built to last through every swim—from winter chill to summer thrill.
