AZIZA means the beloved one in arabic.

Soft, cozy, and timeless: this foulard is made from fine double gauze cotton – also known as muslin – and feels absolutely dreamy on the skin.

Each piece is carefully hand-embroidered all around using the traditional Moroccan "hbik" technique. Just the finishing alone takes about two hours of skilled work, lovingly done by YOOMEE's dear AZIZA. They named the foulard after her – AZIZA, meaning the beloved one. 

It might just become your new favorite – especially if you had a “nuschi” as a child, those comforting baby towels are made from the same fabric.

100% cotton

45cm x 45cm

each piece is embroidered along the edges by hand

handwash only

handmade in YOOMEE's women's association Al Kawtar in the heart of Marrakech

based in: zurich, switzerland
founded by: florence morgenstern
products: keychains, bags, accessories

YOOMEE was founded by florence in 2014 whilst she was travelling around the world. during her travels she met many people and got to know their stories and handcraft. this was her inspiration to start her own brand. today YOOMEE works closely with a women's association in marrakech, morocco for women with physical disabilities. through this work, the association can also offer physiotherapy to people outside of the association. YOOMEE is all about handcraft - that is also why a lot of YOOMEE products are inspired directly by the craft of indiviual artisans. this is how the idea of the keytags started. YOOMEE works with a lot of left over materials to ensure that there is no over production. all of their leather products are made using left over leather only - this makes each bag series a very limited edition! 

YOOMEE and collab are connection through a deep friendship between the founders of both brands. for many years YOOMEE and collab shared an office - and today you can find the YOOMEE flagship store in the collab pfingstweid store. there are many shared projects between us and YOOMEE and we are super happy to work alongside YOOMEE. the slogan "better together" really comes to life with this match :) 
 

YOOMEE stands for

handcraft - social - personal relationships with artisans