bag - NAIMA - nightblue
Description
NAIMA means the gentle one in arabic.
The NAIMA bag is your perfect everyday companion – stylish, practical, and thoughtfully designed. Whether you're heading to work, running errands, or out for the day, this transformable leather bag has just the right amount of space for all your essentials – including a 15-inch laptop.
Crafted from exceptionally soft lamb leather, the NAIMA gently contours to your body for a comfortable, natural fit. The ultra-soft texture adds a sense of understated sophistication and makes every touch a pleasure.
Inside, a secure zipper closure keeps your belongings safe, while an inner pocket helps you stay organized throughout your day. Both the pocket and the bag's interior are accented with beautiful hand-embroidered leather detailing – a subtle statement of artisanal craftsmanship.
Whether for work or weekend, the NAIMA bag brings together timeless design and modern functionality in a way that feels truly refined.
44cm x 30cm / straps: 82,5cm
caring for (vegan) leather
each type of leather requires a different type of care. each leather is different and needs to be cared for according to their qualities.
smooth (vegan) leather
with soft leather the most important thing is the color. dark colors like black and dark brown are more forgiving. lighter colors will stain more easily. you should regularly brush your leather items with a soft brush and clean when needed with a damp cloth (not wet!). when using care products like a cream, use one in the color of the leather. vegan leather can also be cleaned with a soft brush and spot cleaned with a mild detergent (like a mild dish washer). avoid using harsh brushes as these can scratch the surface.
suede and nubuck leather
water and oil can stain suede and nubuck, so you should not use wet cleaning methods but dry ones only. use a special soft brush to clear dust and dirt. if you have oily marks, you can add some cornflour overnight and then brush away in the morning. if you have tougher stains, use a special suede or nubuck cleaning solution.
what is vegan leather?
vegan leather can be made from many different things, such as cornstarch, apple skins or plastics. our brands often use recycled plastics (for example from fishing nets) and bio-based materials such as corn starch.
why love leather?
leather is very durable and will last almost forever, if you take care of it properly. leather turns super soft over time and therefore a shoe will truly adapt to your foot. the reason why we love leather is because it is bio-degradable and will last longer than plastic alternatives.
based in: zurich, switzerland
founded by: florence morgenstern
products: keychains, bags, accessories
YOOMEE was founded by florence in 2014 whilst she was travelling around the world. during her travels she met many people and got to know their stories and handcraft. this was her inspiration to start her own brand. today YOOMEE works closely with a women's association in marrakech, morocco for women with physical disabilities. through this work, the association can also offer physiotherapy to people outside of the association. YOOMEE is all about handcraft - that is also why a lot of YOOMEE products are inspired directly by the craft of indiviual artisans. this is how the idea of the keytags started. YOOMEE works with a lot of left over materials to ensure that there is no over production. all of their leather products are made using left over leather only - this makes each bag series a very limited edition!
YOOMEE and collab are connection through a deep friendship between the founders of both brands. for many years YOOMEE and collab shared an office - and today you can find the YOOMEE flagship store in the collab pfingstweid store. there are many shared projects between us and YOOMEE and we are super happy to work alongside YOOMEE. the slogan "better together" really comes to life with this match :)
YOOMEE stands for
handcraft - social - personal relationships with artisans
