pura bikinis are super beautiful and versatile - because they are reversible. this means you get two designs in one - reverse your bikini whenever you feel like changing color and pattern. all pieces are lovingly handmade of a buttery soft and durable recycled italian fabric, that will hug your skin and keep you comfy. thanks to its medium high-waisted cut, the nola bottom gives great shape. it fits perfectly on every body type. it has a medium coverage and is super flattering. 

material: 80% recycled pa, 20% el

medium coverage, medium support

-this bikini is made of a tight elastic fabric, that stretches another 1-2cm. the bikini has to fit tightly in the beginning. choose your normal size, the expansion is already calculated into the sizing
-50+UVP sun protection
-reversible design

caring for recycled polyester

wash up to 30 degrees (this is always the most sustainable choice when using a washing machine) and use a fabric bag to keep your items from breaking because of zippers. to avoid microplastics from floating to the oceans, use a guppyfriend washing bag.

what is recycled polyester?

most often recycled polyester is made out of industrial waste or post-consumer plastics like PET bottles. turning PET bottles into clothing means grinding, melting and extruding new fibers.

why love recycled polyester?

taking what is already there and giving it new life is super cool already - but recycled polyester is also super versatile! from waterproof bags to silky smooth fabrics you can do so many things. 

recycled polyester production

producing recycled polyester uses up to 90% less water than regular polyester. still you have to be careful and only choose certified recycled fabrics. we think there are pros and cons with this fabric.  the main pro arguments: keeping plastic away from landfills and the ocean and a waterproof and stretchy fabric - just like polyester, but uses less energy to make. still, recycling has its boundaries and recycling uses a lot of energy too. also, recycled polyester can still release micro plastics.

ethically handmade in italy

based in: zurich, switzerland
founded by: sara zbinden, 2016
products: swimwear, activewear, apparel

pura, spanish for "pure", is a brand that stands for pure materials and a clean conscience. this brand philosophy threads through every step of the production process. all pieces are designed in switzerland and then fairly handcrafted in italy, using high-end, recycled, or natural textiles. their environmental impact is kept low by collaborating with a manufacturer that only works with renewable energies, reuses a portion of its water consumption, and reuses 95% of its production waste. the makeup of the recycled fabrics is 50% pre- and 50% post-consumer waste. last but not least there is no air travel included in the whole production line.
pura's pieces are meant to be a contribution to a more sustainable future for the fashion industry and a compliment to the beauty of every woman.

pura clothing stands for

ethical - minimalist - stylish

discover pura clothing's products here: