NORA means light in arabic.

inspired by the classic tote bag and complemented with sophisticated details, the NORA bag is a simple and practical companion for every day.

the inside of the bag features a zipper pocket and a loop for the keychain to keep everything organised.

every NORA bag is produced with great attention to detail. they are crafted from moroccan fabrics that are hand picked from markets around marrakech.

100% cotton (leftover fabrics)

37cm x 36cm x4cm / crossbody: 100cm / handles: 37cm

caring for organic cotton

can be washed by hand or with a washing machine (no warmer than 30 degrees if you want to make sure it does not shrink). you should not dry your cotton piece in a tumble dryer as it can shrink. you can remove stains with stain removers and iron as you please. important: never iron velvet! to iron velvet pieces, turn inside out.

what is organic cotton?

cotton is a true fabric classic. it can be worn as a t-shirt, socks, jeans and much more. cotton grows soft and fluffy around the seeds of cotton plants. it does not contain any synthetic compounds and is a very old fabric that has already been used many years ago. 

why love organic cotton?

cotton is super versatile - from a simple t-shirt to knit pants this fabric can do it all! a true classic than can easily be dyed and taken care of.

organic cotton production

1kg of organic cotton needs 8500l of water vs. conventional cotton needing 11500l. the conventional cotton industry is not a very pretty business. make sure to buy as organic as possible - organic cotton uses less water, pesticides, fertilizers, defoliants and growth regulators and is not grown in a monoculture. 

handmade in the women's association al kawtar in the medina of marrakech

based in: zurich, switzerland
founded by: florence morgenstern
products: keychains, bags, accessories

YOOMEE was founded by florence in 2014 whilst she was travelling around the world. during her travels she met many people and got to know their stories and handcraft. this was her inspiration to start her own brand. today YOOMEE works closely with a women's association in marrakech, morocco for women with physical disabilities. through this work, the association can also offer physiotherapy to people outside of the association. YOOMEE is all about handcraft - that is also why a lot of YOOMEE products are inspired directly by the craft of indiviual artisans. this is how the idea of the keytags started. YOOMEE works with a lot of left over materials to ensure that there is no over production. all of their leather products are made using left over leather only - this makes each bag series a very limited edition! 

YOOMEE and collab are connection through a deep friendship between the founders of both brands. for many years YOOMEE and collab shared an office - and today you can find the YOOMEE flagship store in the collab pfingstweid store. there are many shared projects between us and YOOMEE and we are super happy to work alongside YOOMEE. the slogan "better together" really comes to life with this match :) 
 

YOOMEE stands for

handcraft - social - personal relationships with artisans