based in: zurich, switzerland founded by: sara zbinden, 2016 products: swimwear, activewear, apparel
pura, spanish for "pure", is a brand that stands for pure materials and a clean conscience. this brand philosophy threads through every step of the production process. all pieces are designed in switzerland and then fairly handcrafted in italy, using high-end, recycled, or natural textiles. their environmental impact is kept low by collaborating with a manufacturer that only works with renewable energies, reuses a portion of its water consumption, and reuses 95% of its production waste. the makeup of the recycled fabrics is 50% pre- and 50% post-consumer waste. last but not least there is no air travel included in the whole production line. pura's pieces are meant to be a contribution to a more sustainable future for the fashion industry and a compliment to the beauty of every woman.