based in: copenhagen, denmark founded by: alexander christiansen, mads fibiger, christoffer immanuel, 2015 products: apparel
organic basics is a brand that is very clear about and very invested in its vision. when they say sustainability is their core mission, they don’t mean that sustainability is nice to have - they mean that it’s the only way they act. and they have 26 good reasons why they want to turn the dirty fashion industry around. circularity is a big part of their strategy. this means, they not only take sustainability into account when it comes to their materials, production, and recycling but also they invest in activism. organic basics have set up their own foundation, to help fight climate change, restore biodiversity and protect vulnerable communities, called the 'organic basics fund'. brands like this one make change not seem so impossible after all.