MEDINA means old town in arabic and symbols something that holds daily life together.

all of YOOMEE's scrunchies are made just with leftover fabrics from their other products. each piece is carefully made by hand in the womens association al kawtar right by the medina of marrakech.


material: velvet, elastic
color: dark brown - greyish
diameter: 10,5 cm
made by zahra and the women at al kawtar

cotton velvet, elastic

10.5cm diameter

handwash or machine wash on a gentle cycle at low temperatures

handmade in a women's association in marrakech

based in: zurich, switzerland
founded by: florence morgenstern
products: keychains, bags, accessories

YOOMEE was founded by florence in 2014 whilst she was travelling around the world. during her travels she met many people and got to know their stories and handcraft. this was her inspiration to start her own brand. today YOOMEE works closely with a women's association in marrakech, morocco for women with physical disabilities. through this work, the association can also offer physiotherapy to people outside of the association. YOOMEE is all about handcraft - that is also why a lot of YOOMEE products are inspired directly by the craft of indiviual artisans. this is how the idea of the keytags started. YOOMEE works with a lot of left over materials to ensure that there is no over production. all of their leather products are made using left over leather only - this makes each bag series a very limited edition! 

YOOMEE and collab are connection through a deep friendship between the founders of both brands. for many years YOOMEE and collab shared an office - and today you can find the YOOMEE flagship store in the collab pfingstweid store. there are many shared projects between us and YOOMEE and we are super happy to work alongside YOOMEE. the slogan "better together" really comes to life with this match :) 
 

YOOMEE stands for

handcraft - social - personal relationships with artisans